3 ways to use video in your business that you may not have thought of, AND three topics to make videos on that will be of great value to your clients, inquiries and new leads.

Hello. Good morning, afternoon. Good evening. Sound like the Truman show, whatever. Hey, I’m Chris Gosnell.

I was having a conversation yesterday with a lady from my BNI chapter. She’s works from the law office.

But first off, welcome to my studio. Sorry. Still got the gray card here on the side.

We were talking about video and she was asking, “How can I make video work for this business in a law office?” And I said, “Here’s some ideas.” All right, you ready for them? Keep up. This is going to be fast. Okay. First off I said, “What is the top frequently asked question that you’re asked?” Should I go to the doctor? Okay. So if they’re a personal injury attorney, so should I go to the doctor?

I said, “Okay, good. How about the top SAQ question that should be asked.” I got that. Mm-hmm (affirmative). I did not come up with that. I did not. So they said, “By all means the information that someone should know, but they don’t, they don’t ask these questions, but they should is don’t talk to people, the insurance company, if you’re represented. You should be asking about that. Like, can I talk to these people? Should I talk to them? No.” Okay.

And then the top tip, assume everything is being recorded. So if you say something completely benign, like “I was outside gardening the other day,” and someone else can take that and go, oh, well they were doing heavy duty gardening and they’re not really injured. Instead, to you gardening was you were out in the yard and you were watering and that type of thing. So just assume everything’s being recorded.

So she gives me these three ideas. One frequently asked question, one question that their clients should be asking, but they’re not, and then a top tip, one thing that your clients should know. And then I said, “All right, here’s three ways that you’re going to use those videos: make a video about each one, one in long format, three to five minutes, where you go over all the details of that and you really talk about it. Put that on your website. Put a transcript, at the very least have keywords, lots of things. This is the long game.

From there on your website, it falls under frequently asked questions. It falls under your blog. The words that’s on there are going to be used by web crawlers. I know it sounds creepy, but web crawlers. And more people that ask these questions, the more that information keeps coming around and, boom, you win the lottery. You get picked on Google to answer that question. It’s a good thing.

Two, short format, 60 to 90 seconds, you make a short post and you put it on social media. What that’s doing is educating the people who already know about you. Maybe this is a networking group, like our BNI chapter. They’re hearing you, seeing you, getting to know you, being educated. So when they do need your service, they’re going to know that quicker, hey, Kathy, and they’re going to be able to answer some of those questions already. And it’s like, “Oh, well, I already know about this because I learned about it.” And then it’s really easy for them to refer to you or to use your services because they’re already educated. Really cool things to do like that.

Another idea you might not have thought of is onboarding. So this particular client as law office and someone inquires, they can send these three videos out to them. “Hey, here’s a little bit of information about us. We’d love to set up an opportunity to talk. In the meantime, here’s three videos that you might find helpful.” What a great way to introduce yourself to a client, give them value before even the first transaction happens.

So there’s three ways to use video for your business. One, put it on your website, a long format video with lots of key words and all kinds of good questions that people would ask to get the information you’re giving. It’s frequently asked questions, lives on your blog. That’s the long game. That’s how you get new clients from Google. Two, short format. Social media, 60 to 90 seconds, quick to the point. Then onboarding. So you can send those same videos to clients that are new clients, potential clients, leads, and let them be introduced to you and give them value.

I hope this helped. Let me know what you think about that down below. And if you have other ideas, other questions, let me know.

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Hey there, Chris Gosnell, Digital Visibility. I want you to be seen, connect with your clients, and be able to serve them so well. Now, how can you do that with your social media? Because you can actually use your social media pieces in so many different ways. Here’s a couple of ways you can reuse one single idea.

One is have a blog post. So video blog like this, for instance, three to five minutes. It’s a good place to keep it. Use lots of keywords. Maybe even have a transcript that you can put in the description that gives a lot of words for the search engine crawlers, for that search engine optimization. So that’s one way.

Number two are social media posts. Now, whether that be a photo and you put a couple of words, some bullet points from your three-to-five minute piece. You could put a couple of words on there. Maybe make that in Canva. Have a nice fun photo of you. You could always go to Unsplash and get some royalty-free photos. You can always do this lovely stuff like that. But use a couple of bullet points from your three-to-five minute and make a point on social media.

And the third way to do it is an actual video social media post. Pick one topic, one idea, keep it to 60 to 90 seconds, very short, sweet, to the point.

Engage with your clients with some levity. Have fun. Show your personality because they’re doing business with you, right? You. Not somebody else. Not some boring little hmm. They want to do business with people.

Now, the more you have fun with all of this, the more that you’re actually going to get out of it in return. Because when your clients are seeing you, they’re understanding you, they’re hearing from you about your services, what problems you solve and how your products and services solve their issues, they’re going to recognize it when they hear it. When they come across problems that you can solve, they’re going to recognize that faster. They’re going to already have a lot of those questions answered because you’ve answered them. Like how much does certain things cost? And well, oh, if my drain backs up, I can get it snaked out like this, or I could do it myself, or I could call Bill’s Plumbing over here and have that done. Yes, wonderful things. And then they’re going to think already about you because you’re the expert and you’re the one who’s already started talking to them.

So make some posts, take one idea and break it up and reuse it multiple ways. Make a blog post with the transcript and lots of keywords. Make a social media post, maybe in Canva, using your own photos or get some photos from Unsplash. Or make a video post, but keep those things nice and small.

Have a great day.

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Hey there, Chris Gosnell. Digital visibility expert. I want you and your business to be seen. To you to be able to connect with your clients and then you get the opportunity to serve them. So be seen, connect and serve, have fun. Do what you do.

So you want to make more video, YouTube videos for your business this year. I hear that a lot already. It’s January. I’m hearing, “I want to make more website video. I want more social media video. I want more YouTube videos.” Great I love it. Good stuff. Now I want you to keep in mind that the bloggers that you see, for the most part, a lot of the big ones, this is what they do for a living. Yes, they blog. Yes they make video. Yes they edit video. They have someone working for them that films them generally or an assistant that helps them and they have someone who helps them edit. You ain’t got time for that.


You got to remember that the big ones that you’re seeing, they’re putting an amount of time in there that you generally as a business owner don’t have, but you could still do this and you could still do it well just by following a couple of really simple photography tricks. I say tricks, it’s not really, it’s really coming down to very basic camera stuff.

  1. HAVE AN EDITORIAL CALENDAR.

Here’s some ideas. Number one has nothing to do with your camera. It has to do with your calendar. Have an editorial calendar. Have an editorial calendar. It’ll keep you on track, when things get a little crazy you’re going to have like, “Oh, okay, I already have an idea. I just need to do it.” And how many times do you start to make a video and you’re like, “Gosh, I don’t even know what to talk about.” So it seems worse to have too many ideas to talk about. Okay, editorial calendar will help you with that.

2. DON’T OVER COMPLICATE THINGS!
Number two, don’t over complicate things. Really don’t over complicate it. You do not need to go buy a big fancy camera. You do not need to go buy all the lighting in the world and turn a room in your business or in your home into a studio to make some video. You don’t. You don’t need to do that. I’m going to start off showing you how to do things simply probably with most of what you have, which is a cell phone. I’m even filming this one on my cell phone and a couple of not really doesn’t need to be expensive things like a microphone or a light. Window, God made light. It’s really quite cool. Don’t even need to buy it. So don’t over complicate things. Just use what you have and do it well.

3. TAKE SOME CLASSES!
Take some classes, learn how to make a video. Not huge over extravagant stuff. You don’t really need that. Just learn how to do some really solid video. Learn how to use a tripod, how to compose your image, how to light it, how to use a microphone to sound good. Just this basic stuff right there will make your videos a hundred percent better and it didn’t cost you hardly anything. Good stuff. So learn, learn from others, take some classes. Whether you’re learning online, on YouTube, learning how to do video better, learning how to light, all this stuff, or if you take some classes locally.


So I’m going to have some classes this year. I’m going to be teaching more in person and also online if the needs so arises. The more that I have people say [inaudible]. I know. You have to say it exactly like that and spell it. So let me know what your thoughts are from here. Don’t make it over complicated and have a great editorial calendar. All right. Talk to y’all soon.

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WHAT IS A SIZZLE REEL?
Hey there, it’s Chris Gosnell. Let’s talk about sizzle reels. What is a sizzle reel? I mean it sounds really cool, right? But I mean, what is it? Well first off, it’s a commercial. That’s it. I know kind of disappointing, but it’s a commercial. Could be for a speaker, an author. You could have a sizzle reel for your own business, whatever it is that you’re doing. Like any good commercial, it leaves you wanting more. It leaves you wanting to click the next thing and go, “What was that? I want to see more, I want to know more.” That’s what it does, depending on the use. But let’s talk about speakers. So you are a coach, for instance, and you are on stage, you’re giving your workshops, your presentations. And you want a sizzle reel that you can put out in the world and get more speaking gigs. Right? Okay.

HOW LONG SHOULD IT BE?
Sizzle reel. So perhaps it’s three minutes long, it doesn’t need to be an hour. And it’s certainly not a full on, “This is my entire presentation. This is what I’m talking about.” Because that’s boring. Doesn’t say sizzle reel.

VARIETY OF VISUALS So the things that are in there, you’re going to have a variety of visuals. First off, you’re going to have film from different sessions. That can be cell phone film, it can be a really great quality professional film. Because sometimes you can just show what you’re talking about instead of having to use the audio. So even if it’s bad audio, you can still use it. Maybe not as much of it, but you could still use it.

VOICE OVER You’re going to have voiceover or studio time. So in my studio for instance, you’d come in and you’d film a couple pieces and we can put that in there and use just the voiceover and showing you right in front of the camera.

WORDS ON SCREEN We’ll also have a lot of words on screen. Could be testimonials, you could be talking about certain things, you could be quoting things. Lot of words on screen adds a visual difference.

TESTIMONIALS
The last would be testimonials. So say that you have someone like me who comes and films your workshop. At the end I’ll gather testimonials. Talk to the people who attended, “How was the transformation? What problem did you come in here with? And how did you receive the answer? What was the difference between then and now?” And those types of ideas. So we can put snippets of that in there. Really good for sizzle reels.

CALL TO ACTION: you’re going to have a call to action. Something simple, straightforward, but tell them what they’re looking for and tell them what to do next.

EXTRA SPICE; LOGO ANIMATION Little extra, instead of just putting your logo and a phone number on the screen, or your website, get a logo animation that has your website on it. That’s kind of cool. Adds a little interest to it too. So if you’re looking for a sizzle reel, say you’re a speaker, an author, you’re a coach, and you want to get more work. You want to reach people more frequently. A sizzle reel is a great way to go.

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