Chris is a photographer and videographer for small businesses. She creates media for your website and social media that help your clients experience you, your business and stay top of mind.
In Colorado Springs, Chris provides headshots, product photography and video. Relaxed business headshots to help you stand out and be remembered. Images that show your hand crafted product in all its glory. Video from 60 second social media posts to online classes and live presentations.
Online, Chris helps solo entrepreneurs and small team businesses with coaching, classes and cheerleading to create your own video that engages your client so they know exactly who you are, what you do and how your business can help them.
Hey there, Chris Gosnell. Digital visibility expert. I want you and your business to be seen. To you to be able to connect with your clients and then you get the opportunity to serve them. So be seen, connect and serve, have fun. Do what you do.
So you want to make more video, YouTube videos for your business this year. I hear that a lot already. It’s January. I’m hearing, “I want to make more website video. I want more social media video. I want more YouTube videos.” Great I love it. Good stuff. Now I want you to keep in mind that the bloggers that you see, for the most part, a lot of the big ones, this is what they do for a living. Yes, they blog. Yes they make video. Yes they edit video. They have someone working for them that films them generally or an assistant that helps them and they have someone who helps them edit. You ain’t got time for that.
You got to remember that the big ones that you’re seeing, they’re putting an amount of time in there that you generally as a business owner don’t have, but you could still do this and you could still do it well just by following a couple of really simple photography tricks. I say tricks, it’s not really, it’s really coming down to very basic camera stuff.
HAVE AN EDITORIAL CALENDAR.
Here’s some ideas. Number one has nothing to do with your camera. It has to do with your calendar. Have an editorial calendar. Have an editorial calendar. It’ll keep you on track, when things get a little crazy you’re going to have like, “Oh, okay, I already have an idea. I just need to do it.” And how many times do you start to make a video and you’re like, “Gosh, I don’t even know what to talk about.” So it seems worse to have too many ideas to talk about. Okay, editorial calendar will help you with that.
2. DON’T OVER COMPLICATE THINGS! Number two, don’t over complicate things. Really don’t over complicate it. You do not need to go buy a big fancy camera. You do not need to go buy all the lighting in the world and turn a room in your business or in your home into a studio to make some video. You don’t. You don’t need to do that. I’m going to start off showing you how to do things simply probably with most of what you have, which is a cell phone. I’m even filming this one on my cell phone and a couple of not really doesn’t need to be expensive things like a microphone or a light. Window, God made light. It’s really quite cool. Don’t even need to buy it. So don’t over complicate things. Just use what you have and do it well.
3. TAKE SOME CLASSES! Take some classes, learn how to make a video. Not huge over extravagant stuff. You don’t really need that. Just learn how to do some really solid video. Learn how to use a tripod, how to compose your image, how to light it, how to use a microphone to sound good. Just this basic stuff right there will make your videos a hundred percent better and it didn’t cost you hardly anything. Good stuff. So learn, learn from others, take some classes. Whether you’re learning online, on YouTube, learning how to do video better, learning how to light, all this stuff, or if you take some classes locally.
So I’m going to have some classes this year. I’m going to be teaching more in person and also online if the needs so arises. The more that I have people say [inaudible]. I know. You have to say it exactly like that and spell it. So let me know what your thoughts are from here. Don’t make it over complicated and have a great editorial calendar. All right. Talk to y’all soon.
WHAT IS A SIZZLE REEL? Hey there, it’s Chris Gosnell. Let’s talk about sizzle reels. What is a sizzle reel? I mean it sounds really cool, right? But I mean, what is it? Well first off, it’s a commercial. That’s it. I know kind of disappointing, but it’s a commercial. Could be for a speaker, an author. You could have a sizzle reel for your own business, whatever it is that you’re doing. Like any good commercial, it leaves you wanting more. It leaves you wanting to click the next thing and go, “What was that? I want to see more, I want to know more.” That’s what it does, depending on the use. But let’s talk about speakers. So you are a coach, for instance, and you are on stage, you’re giving your workshops, your presentations. And you want a sizzle reel that you can put out in the world and get more speaking gigs. Right? Okay.
HOW LONG SHOULD IT BE? Sizzle reel. So perhaps it’s three minutes long, it doesn’t need to be an hour. And it’s certainly not a full on, “This is my entire presentation. This is what I’m talking about.” Because that’s boring. Doesn’t say sizzle reel.
VARIETY OF VISUALS So the things that are in there, you’re going to have a variety of visuals. First off, you’re going to have film from different sessions. That can be cell phone film, it can be a really great quality professional film. Because sometimes you can just show what you’re talking about instead of having to use the audio. So even if it’s bad audio, you can still use it. Maybe not as much of it, but you could still use it.
VOICE OVER You’re going to have voiceover or studio time. So in my studio for instance, you’d come in and you’d film a couple pieces and we can put that in there and use just the voiceover and showing you right in front of the camera.
WORDS ON SCREEN We’ll also have a lot of words on screen. Could be testimonials, you could be talking about certain things, you could be quoting things. Lot of words on screen adds a visual difference.
TESTIMONIALS The last would be testimonials. So say that you have someone like me who comes and films your workshop. At the end I’ll gather testimonials. Talk to the people who attended, “How was the transformation? What problem did you come in here with? And how did you receive the answer? What was the difference between then and now?” And those types of ideas. So we can put snippets of that in there. Really good for sizzle reels.
CALL TO ACTION: you’re going to have a call to action. Something simple, straightforward, but tell them what they’re looking for and tell them what to do next.
EXTRA SPICE; LOGO ANIMATION Little extra, instead of just putting your logo and a phone number on the screen, or your website, get a logo animation that has your website on it. That’s kind of cool. Adds a little interest to it too. So if you’re looking for a sizzle reel, say you’re a speaker, an author, you’re a coach, and you want to get more work. You want to reach people more frequently. A sizzle reel is a great way to go.
Hello there. I’m Chris Gosnell, digital visibility expert, and I want to talk about video on your website. How does that change the experience for the person who’s coming to your website to check you out? Because you know people might hear about you when it comes to networking. They might just run across you on a Google search. They’re going to go to your website. They’re going to check you out. How does it change the experience when they see video?
Well, here’s an idea. Words on screen, okay? They might just see a whole bunch of words on screen. They might be in a hurry. They may not have time to read it, so they might start skimming. If you’re not… don’t have things in bullet points, [inaudible 00:00:44]. Okay?
Photography. You have still photography. Maybe it’s good photography. Let’s go with the best. You had some great photography made just for you. All right. That helps because now you got some attention. You’re showing some work. You have a good headshot of yourself. People are seeing who you are. Good.
Video, they’re getting to meet you. It’s like they get to walk right up, say, “Hey, I’m interested in your services. Tell me about it.” They can go to your website, and they can watch videos and see all kinds of stuff and learn about you, what it’s like to do business with you, your products, your services, everything about you. Isn’t that pretty darned cool? Seriously, I mean they get to learn a lot more.
If you do business face to face, you meet people. How much more of that business do you close once you’ve met them face to face? A lot, right? Mm-hmm (affirmative). Think about that with video. How much more do you get questions and answers and be able to give answers and do all that when you’re actually talking to somebody? Video can do that for you. It changes the experience completely because it’s like they get to meet you, really actually meet you, hear you, hear your voice, see your face, learn who you are. It’s just an amazing thing.
They’re going to remember you. They’re going to think back and go, “Oh, yeah. That’s right. I learned that on Chris’s website because I saw this video on the blog about exactly what I was looking for.” Then they’ll watch more videos, and they’ll learn more stuff. Before you know it, they’ve talked themselves into things, not in a bad way but in a good way, and then they’ve taken their sales cycle and they’ve made it much shorter because you’ve already given them all kinds of information.
Video can make a huge difference, so get some video on your website. You can do it with your cell phone. If you need help, give me a call. I’ll be happy to help you with that.
So you’re a coach, a speaker, an author, and now you’re thinking about headshots for your social media profiles. What do you with it? Is your profile, you’re this itty-bitty on a big old picture because you want to show yourself on stage versus the idea perhaps of a nice studio headshot where you’re showing a lot of emotion. Remember, people make snap judgments all the time. You do it, too. Everybody does. It’s human nature. So you only have a couple of seconds, a 10th of a second, hundredths of a second to make an awesome, honest first impression.
Chris Gosnell: So, is your headshot showing who you are? Giving the viewer a sense of who you are and what to expect from you as a speaker? There’s a thought. Because if they’re seeing you and you’re very, Oh, what’s that family Sound of Music and you’re just, “I am awesome. I am looking into the future,” whatever. Okay. Instead, if you are challenging and you’re doing something awesome there, showing that on your face. If you’re lighthearted or you’re really challenging and you’re going to get them going, show that on your face. I’m going to challenge you to get some great headshots that show your personality and shows a bit of what you’re going to offer your client when you’re on stage.
Should you have your business head shots taken in a studio or just outside with Garden of the Gods in the background and Pikes Peak? Why or why not?
Let’s talk about that. All right, so indoor studio, controlled, controlled lighting, right? Outdoors, very harsh lighting. Could be, could be very nice lighting, could be overcast. If it’s overcast, you might not be able to see the mountains. Come on, we know Colorado, right? I mean, how bipolar is this weather around here? It could be sunny one moment and an hour later be raining, an hour later be snowing, an hour later be sunny again, but colder than you know what to do with. And then all the time it can be windy like crazy, so your hair is just like blah, all over the place. Okay.
In the studio, doesn’t matter. It’s all nice. I swear, birds are chirping and it’s happy in here. It’s beautiful weather, always, in the studio. You have great lighting, it’s controlled environment. If it’s hot outside, you might get sweaty. Me, I’m going to get red, definitely red, start sweating. It’s just not a pretty sight. If we’re outdoors, it’s just horrible. If it’s snowing, okay, all those skinny little people, they’re cold to their core. It’ll take them till June to thaw out.
Now here’s a thought. If you were determined to have Pikes Peak in the background, or Garden of the Gods, come get a studio headshot, get the background knocked out, you can put Pikes Peak back there. It’s beautiful. It’s lovely. And you have the best of both worlds, if you so choose it.