Hello there. I’m Chris Gosnell, digital visibility expert, and I want to talk about video on your website. How does that change the experience for the person who’s coming to your website to check you out? Because you know people might hear about you when it comes to networking. They might just run across you on a Google search. They’re going to go to your website. They’re going to check you out. How does it change the experience when they see video?

Well, here’s an idea. Words on screen, okay? They might just see a whole bunch of words on screen. They might be in a hurry. They may not have time to read it, so they might start skimming. If you’re not… don’t have things in bullet points, [inaudible 00:00:44]. Okay?

Photography. You have still photography. Maybe it’s good photography. Let’s go with the best. You had some great photography made just for you. All right. That helps because now you got some attention. You’re showing some work. You have a good headshot of yourself. People are seeing who you are. Good.

Video, they’re getting to meet you. It’s like they get to walk right up, say, “Hey, I’m interested in your services. Tell me about it.” They can go to your website, and they can watch videos and see all kinds of stuff and learn about you, what it’s like to do business with you, your products, your services, everything about you. Isn’t that pretty darned cool? Seriously, I mean they get to learn a lot more.

If you do business face to face, you meet people. How much more of that business do you close once you’ve met them face to face? A lot, right? Mm-hmm (affirmative). Think about that with video. How much more do you get questions and answers and be able to give answers and do all that when you’re actually talking to somebody? Video can do that for you. It changes the experience completely because it’s like they get to meet you, really actually meet you, hear you, hear your voice, see your face, learn who you are. It’s just an amazing thing.

They’re going to remember you. They’re going to think back and go, “Oh, yeah. That’s right. I learned that on Chris’s website because I saw this video on the blog about exactly what I was looking for.” Then they’ll watch more videos, and they’ll learn more stuff. Before you know it, they’ve talked themselves into things, not in a bad way but in a good way, and then they’ve taken their sales cycle and they’ve made it much shorter because you’ve already given them all kinds of information.

Video can make a huge difference, so get some video on your website. You can do it with your cell phone. If you need help, give me a call. I’ll be happy to help you with that.

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So you’re a coach, a speaker, an author, and now you’re thinking about headshots for your social media profiles. What do you with it? Is your profile, you’re this itty-bitty on a big old picture because you want to show yourself on stage versus the idea perhaps of a nice studio headshot where you’re showing a lot of emotion. Remember, people make snap judgments all the time. You do it, too. Everybody does. It’s human nature. So you only have a couple of seconds, a 10th of a second, hundredths of a second to make an awesome, honest first impression.

Chris Gosnell:
So, is your headshot showing who you are? Giving the viewer a sense of who you are and what to expect from you as a speaker? There’s a thought. Because if they’re seeing you and you’re very, Oh, what’s that family Sound of Music and you’re just, “I am awesome. I am looking into the future,” whatever. Okay. Instead, if you are challenging and you’re doing something awesome there, showing that on your face. If you’re lighthearted or you’re really challenging and you’re going to get them going, show that on your face. I’m going to challenge you to get some great headshots that show your personality and shows a bit of what you’re going to offer your client when you’re on stage.

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Should you have your business head shots taken in a studio or just outside with Garden of the Gods in the background and Pikes Peak? Why or why not?

Let’s talk about that. All right, so indoor studio, controlled, controlled lighting, right? Outdoors, very harsh lighting. Could be, could be very nice lighting, could be overcast. If it’s overcast, you might not be able to see the mountains. Come on, we know Colorado, right? I mean, how bipolar is this weather around here? It could be sunny one moment and an hour later be raining, an hour later be snowing, an hour later be sunny again, but colder than you know what to do with. And then all the time it can be windy like crazy, so your hair is just like blah, all over the place. Okay.

In the studio, doesn’t matter. It’s all nice. I swear, birds are chirping and it’s happy in here. It’s beautiful weather, always, in the studio. You have great lighting, it’s controlled environment. If it’s hot outside, you might get sweaty. Me, I’m going to get red, definitely red, start sweating. It’s just not a pretty sight. If we’re outdoors, it’s just horrible. If it’s snowing, okay, all those skinny little people, they’re cold to their core. It’ll take them till June to thaw out.

Now here’s a thought. If you were determined to have Pikes Peak in the background, or Garden of the Gods, come get a studio headshot, get the background knocked out, you can put Pikes Peak back there. It’s beautiful. It’s lovely. And you have the best of both worlds, if you so choose it.

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I want to talk to you real estate agents about your business headshots. Specifically, how does it tell your clients or your potential clients how you serve? Now, yeah, we know that your clients are coming to you with a huge purchase. Huge purchase. And a lot of decision making and a lot of interaction. There’s just a lot going on there. So they’re looking at you quickly. They want to see who they’re talking to and who they’re going to do business with potentially. So they look at your headshot.

What do they see? What are they really looking at? I’m going to tell you right off hand they’re not necessarily looking for the “best dressed” or the least amount wrong with them, the most Photoshopped, the most beautiful. Because they can’t really relate to that. I know, right?

They’re looking for someone who’s like them. Someone who gets them. Them. Because remember this story is about them. It’s not about you. Your headshot, shocker, is not about you. It’s about your client. You relating to your client. First off, be seen. Two, relate to your client. Three, serve.

People are really looking, when they look at portraits for business, they’re looking in a mirror. They’re trying to look in a mirror. They want to look at a mirror and see themselves or someone that they want to be. Okay. I get a lot of people mentioning my hair because it’s pink. I got this little Mohawk going. And I get a lot of people saying, “Wow, I love your hair. I wish I could do that. I wish I was brave enough to do that.”

And of course my response is always like, “Do it! Go for it! Why not?” People want to look at your photos and see, or your portraits, your business headshots, and they want to see themselves. Or they want to see someone they can relate to or someone they want to be like. Now go back to, take that in mind, and go back to the idea of know, like, and trust. Right?

People see someone there that’s trying to, “I’m going to get your approval of the way that I look. I shall be perfect.” That’s not relatable, folk. Come on. It’s not relatable. People are not going to look at that and go, “Oh, that’s totally me. They look perfect. I must do business with them.” They’re thinking, “They look perfect. I can’t relate to that. They’re going to look down on me.” Right?

Remember that you’re there to serve them. So you need to relate to them. You need to show them themselves in a photograph, basically. They’re going to look at you. You want them to look at you and think, “Oh my gosh, this person is so me. This person gets me. Those other people, I don’t know what they’re doing, where they’re from, but they don’t get me. You get me. I’m so calling you.” So headshots, think about it. What does your, real estate agents, what does your business headshot say not only just about you but how you serve your clients?

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