I want to talk to you real estate agents about your business headshots. Specifically, how does it tell your clients or your potential clients how you serve? Now, yeah, we know that your clients are coming to you with a huge purchase. Huge purchase. And a lot of decision making and a lot of interaction. There’s just a lot going on there. So they’re looking at you quickly. They want to see who they’re talking to and who they’re going to do business with potentially. So they look at your headshot.


What do they see? What are they really looking at? I’m going to tell you right off hand they’re not necessarily looking for the “best dressed” or the least amount wrong with them, the most Photoshopped, the most beautiful. Because they can’t really relate to that. I know, right?


They’re looking for someone who’s like them. Someone who gets them. Them. Because remember this story is about them. It’s not about you. Your headshot, shocker, is not about you. It’s about your client. You relating to your client. First off, be seen. Two, relate to your client. Three, serve.


People are really looking, when they look at portraits for business, they’re looking in a mirror. They’re trying to look in a mirror. They want to look at a mirror and see themselves or someone that they want to be. Okay. I get a lot of people mentioning my hair because it’s pink. I got this little Mohawk going. And I get a lot of people saying, “Wow, I love your hair. I wish I could do that. I wish I was brave enough to do that.”


And of course my response is always like, “Do it! Go for it! Why not?” People want to look at your photos and see, or your portraits, your business headshots, and they want to see themselves. Or they want to see someone they can relate to or someone they want to be like. Now go back to, take that in mind, and go back to the idea of know, like, and trust. Right?


People see someone there that’s trying to, “I’m going to get your approval of the way that I look. I shall be perfect.” That’s not relatable, folk. Come on. It’s not relatable. People are not going to look at that and go, “Oh, that’s totally me. They look perfect. I must do business with them.” They’re thinking, “They look perfect. I can’t relate to that. They’re going to look down on me.” Right?


Remember that you’re there to serve them. So you need to relate to them. You need to show them themselves in a photograph, basically. They’re going to look at you. You want them to look at you and think, “Oh my gosh, this person is so me. This person gets me. Those other people, I don’t know what they’re doing, where they’re from, but they don’t get me. You get me. I’m so calling you.” So headshots, think about it. What does your, real estate agents, what does your business headshot say not only just about you but how you serve your clients?

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Our Full media kit headshot session.  When you need more than a head and shoulders profile photo, this is the ticket.

 

This business headshot session is great for:

  • Corporate headshots
  • Medical office headshots
  • Business headshots
  • Real estate agent headshots
  • Group photos to add or remove people (green screen idea)

 

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Golf accessories product photography

So much fun capturing product photography;  you get to play with cool toys and adjust lighting so your client is amazed with what you can do in a little studio!  (White background without blowing out the white object in the foreground?!  Whaaaaat?)

Smashfactor golf (https://www.smashfactorgolf.com/)  came to me with a box full of product to capture and some fun mannequin pieces and parts.  (Where else can you have fun like this?!)  The baseball cap holder, we ended up lovingly naming Morehead.

These product photography images are being used on their website now, which you can check out and purchase at https://www.smashfactorgolf.com/

White background product photography is also great for Amazon.  Graphic designers love it for its ease of editing.  Quick turn around both in the studio in capture and finished images to you both in high-res and web-sized.

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Product demonstration video production with Marla Koupal, your Vitality Mentor@ www.vibrancy.biz

I see this woman from across the room.  It’s open networking and she has a group of ladies around her.  I don’t know what they’re talking about in particular, but I hear her laugh and it fills the room!  I just HAVE TO meet this woman!

Enter, Marla Koupal, an amazing, vibrant woman who has become a friend and inspiration.  Recently, she came to me with a desire to feature her latest in the vibrancy line with a product demonstration video production.  I was more than happy to help.  A product demonstration video is a great way to show the world exactly what is what.  They have questions; you have answers.  Viola!

We worked in studio to capture a video that introduced herself to the world and an overview of her products and services.  (You really should check that out!)  Also, we talked about the Biomat, and what a wonder it is as well as the Alkaline Water system.  (I’m a huge fan!)

Marla is a Healing Touch practitioner;  that most certainly needs a business video spotlight of its own.  Lastly, is the product demonstration video.  Love it!  You’ll have to see for yourself, try out the product and tell me what you think!

 

 

 

 

 

 

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Tejae’s art studio website intro video

 

 

I’m often asked about website intro video production, specifically ones where the entrepreneur doesn’t want to be the main part of the video production.  This kind of video asks for about 90% or more B roll film.  Video production for home studios like Tejae’s, it’s so nice to take on this kind of project!  There are so many lovely things to film; there’s no end to the b roll that can be created.

This kind of b roll dependent video production can be made for almost any kind of business, and great if you’re wanting to tell your story visually, versus a lot of scripted words.  This sort of video production is great for those who are still getting used to seeing themselves on video and not quite ready for an in-studio, entrepreneur-focused business video.  We can help you come up with the ideas for your talking points in the video, however few or many.  Then, when we’re capturing video, you’re welcome to read what you have written down, although we fully encourage you to speak from your heart on the subject that you know better than anyone, since you’re the expert in your field.

Once the A roll, or the audio is captured, it’s simply a matter of capturing B roll to support what was said.  These business videos usually follow along with what was said if possible, with visuals that support those mental images and capture the imagination.  Often, B roll video production employs some interesting camera motion, focus pulls and other camera tricks to create beautiful images for your video production.

B roll is traditionally laid over some portions of an interview to lend supporting visuals to the story that’s being told.  This is a great way to give a more complete picture of what’s being said; in this case, seeing the brick and mortar location of either your studio, shop or work space.

Do you have a studio, brick and mortar shop or work space in Colorado and you would love a beautiful B roll video production for your website and social media, give us a call!

 

Talk soon,

Chris

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