Four great reasons to put video on your business website!
In our over saturated marketing society, how does a business stand out of the crowd? Putting video on your business website is one way. When your potential client finds your website and you have some informational or introduction videos on your home page, they’ll most likely get seen and thus a couple of great things will happen for you.
- You will save time and close the sales cycle faster. Your videos should educate the client about who you are, what you do and what makes you different from the rest.
- Video is much more easily digested than words alone. A quick 30-60 second video can get your message across and leave them wanting more.
- Video is like a virtual hug. If you want your clients to fall in love with you, send them a video. They feel like they’ve already met you and you’ll be higher up on the know, like, trust factor and be remembered.
- Tell them the plan. Relieve your client’s apprehension by laying out the basics of what is going to happen or how things flow in business. They have loads of questions; you’ve heard them all. Give them some answers ahead of time and watch your client be happier and sales close quickly!
If you’re interested in getting some video on your website but maybe don’t know where to start or afraid of huge video production costs, give me a call. My specialty are local businesses whose marketing budgets are under $1,000.