Hey there, Chris Gosnell. Digital visibility expert. I want you and your business to be seen. To you to be able to connect with your clients and then you get the opportunity to serve them. So be seen, connect and serve, have fun. Do what you do.
So you want to make more video, YouTube videos for your business this year. I hear that a lot already. It’s January. I’m hearing, “I want to make more website video. I want more social media video. I want more YouTube videos.” Great I love it. Good stuff. Now I want you to keep in mind that the bloggers that you see, for the most part, a lot of the big ones, this is what they do for a living. Yes, they blog. Yes they make video. Yes they edit video. They have someone working for them that films them generally or an assistant that helps them and they have someone who helps them edit. You ain’t got time for that.
You got to remember that the big ones that you’re seeing, they’re putting an amount of time in there that you generally as a business owner don’t have, but you could still do this and you could still do it well just by following a couple of really simple photography tricks. I say tricks, it’s not really, it’s really coming down to very basic camera stuff.
- HAVE AN EDITORIAL CALENDAR.
Here’s some ideas. Number one has nothing to do with your camera. It has to do with your calendar. Have an editorial calendar. Have an editorial calendar. It’ll keep you on track, when things get a little crazy you’re going to have like, “Oh, okay, I already have an idea. I just need to do it.” And how many times do you start to make a video and you’re like, “Gosh, I don’t even know what to talk about.” So it seems worse to have too many ideas to talk about. Okay, editorial calendar will help you with that.
2. DON’T OVER COMPLICATE THINGS!
Number two, don’t over complicate things. Really don’t over complicate it. You do not need to go buy a big fancy camera. You do not need to go buy all the lighting in the world and turn a room in your business or in your home into a studio to make some video. You don’t. You don’t need to do that. I’m going to start off showing you how to do things simply probably with most of what you have, which is a cell phone. I’m even filming this one on my cell phone and a couple of not really doesn’t need to be expensive things like a microphone or a light. Window, God made light. It’s really quite cool. Don’t even need to buy it. So don’t over complicate things. Just use what you have and do it well.
3. TAKE SOME CLASSES!
Take some classes, learn how to make a video. Not huge over extravagant stuff. You don’t really need that. Just learn how to do some really solid video. Learn how to use a tripod, how to compose your image, how to light it, how to use a microphone to sound good. Just this basic stuff right there will make your videos a hundred percent better and it didn’t cost you hardly anything. Good stuff. So learn, learn from others, take some classes. Whether you’re learning online, on YouTube, learning how to do video better, learning how to light, all this stuff, or if you take some classes locally.
So I’m going to have some classes this year. I’m going to be teaching more in person and also online if the needs so arises. The more that I have people say [inaudible]. I know. You have to say it exactly like that and spell it. So let me know what your thoughts are from here. Don’t make it over complicated and have a great editorial calendar. All right. Talk to y’all soon.