“You never get a second chance to make a first impression,” as the saying goes, and so it is. Your business card given from a referral, your LinkedIn profile, your Facebook business page post shared from a friend, and of course, your website. These are just a few ways your first impression will happen, and you won’t know about it or have any control on when it happens. You can, though, help form that good first impression with a great business headshot.
People will do business with those they know over a stranger. When a potential client sees your business headshot, they will have decidedly strong impressions of who you are and feel they’ve already met you. When you’ve met a couple of candidates for a position, you’re likely leaning toward the one you liked a bit more than the others. Perhaps your personalities may have clicked, and there’s just something about them you like. It’s subconscious to begin to trust someone you know and like. At the very least, you give them the benefit of the doubt because you’ve met them and gotten along. You expect better than average service and it all started because they feel they’ve met you through seeing your business headshot.
A good business headshot takes a giant leap forward in the know, like, trust factor and puts you in the lead from the rest of the non-photo, blank business cards and website pack.
For the potential clients that take a second look at your website or LinkedIn profile and seen your business headshot, there’s something they connected with. Maybe you’re their age, and they feel you know who they are. Do you have a warm, inviting smile that makes you someone they want to talk to?
Your potential client will have a distinct thought of who you are and how you make them feel from the first moment they see your business headshot.
How comforting is it when you have a problem with your home, to call a trusted friend? You automatically know you’re going to be well taken care of and probably given priority treatment. Perhaps they’re going through a stack of business cards, see your business headshot on your card and remember you and your conversation. That will make your phone ring versus your competition.
Isn’t that what it’s all about? Making a great first impression that sets you apart from your competitors and gives you the advantage.
Now you can get your business headshots taken during your lunch hour! Five minutes will yield 2-3 great images; within ten minutes, we can capture two different looks, a business and casual for instance and give you 4-8 finished images.
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