I want to talk to you real estate agents about your business headshots. Specifically, how does it tell your clients or your potential clients how you serve? Now, yeah, we know that your clients are coming to you with a huge purchase. Huge purchase. And a lot of decision making and a lot of interaction. There’s just a lot going on there. So they’re looking at you quickly. They want to see who they’re talking to and who they’re going to do business with potentially. So they look at your headshot.
What do they see? What are they really looking at? I’m going to tell you right off hand they’re not necessarily looking for the “best dressed” or the least amount wrong with them, the most Photoshopped, the most beautiful. Because they can’t really relate to that. I know, right?
They’re looking for someone who’s like them. Someone who gets them. Them. Because remember this story is about them. It’s not about you. Your headshot, shocker, is not about you. It’s about your client. You relating to your client. First off, be seen. Two, relate to your client. Three, serve.
People are really looking, when they look at portraits for business, they’re looking in a mirror. They’re trying to look in a mirror. They want to look at a mirror and see themselves or someone that they want to be. Okay. I get a lot of people mentioning my hair because it’s pink. I got this little Mohawk going. And I get a lot of people saying, “Wow, I love your hair. I wish I could do that. I wish I was brave enough to do that.”
And of course my response is always like, “Do it! Go for it! Why not?” People want to look at your photos and see, or your portraits, your business headshots, and they want to see themselves. Or they want to see someone they can relate to or someone they want to be like. Now go back to, take that in mind, and go back to the idea of know, like, and trust. Right?
People see someone there that’s trying to, “I’m going to get your approval of the way that I look. I shall be perfect.” That’s not relatable, folk. Come on. It’s not relatable. People are not going to look at that and go, “Oh, that’s totally me. They look perfect. I must do business with them.” They’re thinking, “They look perfect. I can’t relate to that. They’re going to look down on me.” Right?
Remember that you’re there to serve them. So you need to relate to them. You need to show them themselves in a photograph, basically. They’re going to look at you. You want them to look at you and think, “Oh my gosh, this person is so me. This person gets me. Those other people, I don’t know what they’re doing, where they’re from, but they don’t get me. You get me. I’m so calling you.” So headshots, think about it. What does your, real estate agents, what does your business headshot say not only just about you but how you serve your clients?